In Vietri sul Mare, the heart of the Amalfi Coast, among the
beautiful landscapes that the nature has given this splendid
land, Vietri Export scarl,
a consortium of four factories of traditional Vietri style
ceramic, is today a fundamental and characteristic part of
ceramic products "made in Italy" obtaining world-wide success
thanks to its simplicity of form, pureness of decoration and
brightness of colour.
The De Maio family formed Vietri Export
in 1994, as a consortium of the following factories Ceramica
di Vietri Francesco De Maio, Ceramica
Vietri Antico, Antiche Fornaci
D'Agostino and La Tavolozza
Vietrese. At the head of Vietri Export are Francesco
De Maio and Vincenza Cassetta who have passed down to their
children Adelaide, Giuseppina e Giovanni their passion for
work, concentrated on the conservation of an artistic tradition,
expressed through unique and identifiable shapes and colours.
The purpose of this consortium is the promotion,
formation and historical conservation of the traditional ceramic
art from Vietri, in which the De Maio parents, both heirs
of a long dynasty of ceramic masters, are today living symbols
of the antique production of ceramics.
As for Ceramica di Vietri Francesco De Maio,
Ceramica Vietri Antico, Antiche Fornaci D'Agostino and La
Tavolozza Vietrese, the decision to form a consortium was
made to establish projects for common markets, in response
to a market in continual movement and evolution. The consortium
takes on the roll of coordinating promotional activities and
organizing the means of communication for the four companies,
to consolidate their presence in the national and international
markets.
Vietri Export performs the important task
of direction of the separate factories, contributing to the
definition of coherent business strategies. This consortium
manages information necessary to pave new ways for growth
and development, in order to confront the market with an innovative
approach that goes above and beyond a simple relationship
between producer and client. Passion and new energy are put
in full force for promotion of services, finalized with the
exportation of products as well as the importation of unfinished
products and semi-worked materials.
The four companies, Ceramica di Vietri Francesco
De Maio, Ceramica Vietri Antico, Antiche Fornaci D'Agostino
and La Tavolozza Vietrese, are active participants every year
at the Cersaie, the prestigious fair in Bologna, and also
Coverings, an annual exhibition-event in the United States
of America.
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